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A cosa serve il prisma di kapferer?

Pubblicato 10 Febbraio 2022 Di Redazione Metis Designer

Hai mai sentito nominare il prisma di kapferer? Se un master della grafica pubblicitaria ne avrai sicuramente sentito parlare. Altrimenti ti giungerà totalmente nuovo. Il prisma di kapferer è uno dei modelli più utilizzati nella teoria dei brand.

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